About

Wavy Label makes polarized fishing sunglasses tuned for the water you actually fish — stained, low-light Midwest lakes — starting at $70, backed by a lifetime warranty. See into the water. #WAVYLIFE.

Our story

Wavy Label started in 2019 in Baxter, Minnesota — fishing country — with one frustration: you either paid $250 for sunglasses you were scared to lose over the side, or you bought gas-station "polarized" glasses that faked it and scratched in a week. Neither was built for the way we actually fish: off-color water, low light at dawn and dusk, sight-fishing crappie over brush and walleye on the break.

So founder Justin Heitkamp built one. We make a small lineup, exceptionally well — and we field-test it on real Midwest lakes, not in a marketing studio.

What we make

• The Spawn (amber) — freshwater sight fishing for crappie, walleye, panfish, and bass; built for stained, tannic, low-light water and ice. Freshwater guide →
• The Papi (smoked) — bright, open water: saltwater, inshore, and all-day boating. Saltwater guide →

Both use injection-molded polarized polycarbonate lenses (or polarized glass) with 100% UVA/UVB (UV400) protection, tested to ANSI Z80.3, and both come as $70 polycarbonate or $120 premium glass. How our lenses are made and tested →

What we believe

• See into the water. The right lens isn't about looking cool — it's about reading contrast, structure, and fish. We tune amber for low-light freshwater and smoked for bright open water on purpose.
• You shouldn't have to baby your sunglasses. Lifetime warranty: with proof of purchase, pay a flat $30 replacement fee and we'll send you a new pair. So you can fish hard without flinching.
• No logo tax. The lens science the premium brands charge $250 for doesn't cost $250 to make. We pass that on.

#WAVYLIFE

Wavy is built around a community of real anglers — tournament crews, weekend crappie hunters, ice fishermen, and inshore guides — who put these lenses on the water every day and tag #WAVYLIFE. If you fish, you're one of us.

Freshwater guide →  ·  Saltwater guide →  ·  Our lifetime warranty →

Questions? support@wavylabel.com